Semiotic Analysis Of Sumang Culture In Gayo Community

Abstract

The objective of this study is to identify and analyze semiotic elements in sumang culture, to explore the cultural meanings and values conveyed by semiotic elements, to examine the influence of sumang culture on character development and to investigate challenges and adaptations in cultural preservation. This research uses a descriptive qualitative method to direct research on the research object to obtain the necessary data. This research investigates the conditions of a particular place or region in detail without manipulating or controlling the variables involved to find, identify, and analyze the semiotic of the types of signs and the meanings contained in these signs in the Sumang of Gayo people. The findings show that in Gayo culture, the ‗tangke‘ house symbolizes unity and ancestral heritage, while ritual dances and cultural textiles express identity and values. The community also maintains ‗adat‘ and oral traditions to pass down knowledge and uphold cultural pride. These practices reflect their deep connection to heritage and community amidst modern challenges.