Abstract:
The objective of this study is to identify and analyze semiotic elements in
sumang culture, to explore the cultural meanings and values conveyed by semiotic
elements, to examine the influence of sumang culture on character development
and to investigate challenges and adaptations in cultural preservation. This
research uses a descriptive qualitative method to direct research on the research
object to obtain the necessary data. This research investigates the conditions of a
particular place or region in detail without manipulating or controlling the
variables involved to find, identify, and analyze the semiotic of the types of signs
and the meanings contained in these signs in the Sumang of Gayo people. The
findings show that in Gayo culture, the ‗tangke‘ house symbolizes unity and
ancestral heritage, while ritual dances and cultural textiles express identity and
values. The community also maintains ‗adat‘ and oral traditions to pass down
knowledge and uphold cultural pride. These practices reflect their deep connection
to heritage and community amidst modern challenges.
