Abstract:
This study deals with an analysis on hate speeches throughout the hoax news on
social media. User behavior in sosial media and hoax information are an
interesting phenomenon today. Social media is the most effective medium in
Hoax's acceptance and dissemination of information. Various backgrounds of user
behavior becomes one of the factors that make it easier for them to disseminate
information without going through the verification process. Research method uses
a qualitative descriptive method with research object of civitas academic
environment of President University. The results shows the behavior of social
media users in responding Hoax information is quite diverse with a variety of user
backgrounds. Users understand the Hoax information and impacts that arise after
disseminating the information. The main reason the users spread the information
Hoax is to influence the opinions/ attitudes of others. The other reason is to
become a viral Social media users also understand that Hoax information can
divide the nation. To inhibit the dissemination of hoax information, the role of
government and parents is needed as well as the literacy/education of social media
usage so that user behavior will be wise in responding to all information received.
