Abstract:
This research is aims to investigates impoliteness strategies which are realized by
social media users in celebrities’ instagram proposed by Culpeper (1996,2005). It
examines how impoliteness strategies are realized on online comments. This
research employed descriptive qualitative method. The data were taken on online
comments that given by social media users in celebrities’ instagram. The source
of data were taken from Justin Bieber, Kim Kardashian and Logan Paul
instagram. There are 5 impoliteness strategies proposed by Culpeper (1996,2005).
It was just found 4 impoliteness strategies that given by social media users in
celebrities’ instagram namely Bald on record impoliteness, Positive impoliteness,
Negative impoliteness and Sarcasm or mock politeness. Negative impoliteness
was the highest strategies realized by social media users in celebrities’ instagram
and the least strategy was bald on record impoliteness and sarcasm or mock
politeness. It was found the absence of withhold politeness because withhold
politeness tends to keep silent in responding the speaker utterances which is a
strategy used not to perform as expected politeness strategies in the comment of
celebrities’ instagram, we were not found that social media users show keeps
silent in responding the celebrity
