Abstract:
The study dealt with the analysis of euphemism in CNN news. The objectives of
this study were to investigate the functions and styles of euphemism. This
research applied the qualitative study with using content analysis design. The data
were collected from the utterances about euphemism used in CNN news. There
were fifty data of euphemism. The data collected were analyzed based on Miles
and Huberman analysis model including data reduction, data display, and
conclusion. The research findings showed that CNN news applied seven functions
of euphemism namely to convince, to criticize, to accuse, to question, to curse, to
promise, and to apologize. While, there were two functions of euphemism not
realized, namely to order and to refuse. It was also found that there were only four
styles of euphemism realized in CNN news, namely consultative, formal, casual,
and intimate styles. One style of euphemism was not found called as frozen style.
In conclusion, not all the functions and styles of euphemism realized in CNN
news.
