Abstract:
This study deals with Language Shift in Social Media. The objectives of this study
were to figure out the Forms of Language Shift in Social Media and to explain
the Factors of Language Shift in Social Media. Descriptive qualitative method
was used in this study. The source the data of this research was status and the
comment in the social media user. The social media to be analyzed were
Facebook, Instagram and Line. There were 200 data was found in the status and
comments in instagram, line and facebook users. Including 20 status and 49
comments in instagram, 20 status and 9 comments in facebook and 20 status and
82 comments in line. From the data obtained, It was found that there were three
forms of language shift in social media user. The forms were the shift occurs in
two levels of language units, there were lexical interference, syntactical
interference and morphological interference. The first shift is lexical interference
occurred in the word, they were 124 words, The second shift Syntactical
interference occurred in level of sentence, they were 86 phrase and 8 clause. The
third shift is morphological interference occurred in prefix and suffix. There were
8 prefix and 8 suffix. The factors influencing language shift in social media user
were economic factor, demographic factor, attitude factor and bilingualism factor
