Abstract:
The research was aimed to investigate the improvement on the students’
achievement in writing advertisement through Modeling the Way strategy.
This study was applied through Classroom Action Research (CAR). Descriptive
qualitative and quantitative design were applied to do the reseach. The subject of
this research was all students in XI that consisted of 33 students. There were two
finding of data collected in this research, namely quantitative and qualitative
data. The quantitative data were taken from the students’scores, while the
qualitative ones from the observation of students’ activity and teacher’s
performence in learning process. Those data were analyzed quantitavely and
qualitatively. The research finding showed that there was improvement of
students’ score applying Modeling The Way Strategy. In Pre-test, the mean
score was 19.90 (59.37% of students got score 80 or more). In the first cycle
test, the mean of students’ score was 27.85 (84.74% of students got score 80 or
more), and the second cycle test, the mean score was 35.34 (90.64% of students
got score 80 or more). It was also found that the students’ activities and
teacher’s performance increased. The average percentage of students’ activity in
the learning process was 48,75% in the first cycle and increased to 80% in the
second cycle. While, the teacher’s activity in learning had improved well with
average percentage of 85.30% in the first cycle and 58.60% in second cycle. In
conclution, the students’ achievement in writing advertisement increased after
applying Modeling the Way Strategy
