Abstract:
The study was about Speech Function Analysis on Smartphone Product
Advertisements Official Introduction on YouTube (SPAY). The aim of the study
were to describe and to investigate the use of speech function on SPAY based on
types of speech function by Halliday. The method of the research was descriptive
qualitative method. The result of the study showed that from those five videos
there were 138 utterences of speech function in SPAY. The types of speech
function occured in SPAY consist of 81 statement, 3 question, 39 offer and 15
command. Based on the amount of the dominant type used of speech function on
SPAY was statement. Statement were used by declarative (Subject^Finite).
Question were used by interrogative (Finite^Subject). Offer coded by anyone of
the three (declarative, interrogative, imperrative). Command were used by
imperrative (Finite^Subject).
