Abstract:
This study aims to describe the semiotical communication terms (sign) that was
taken from Prabowo and Jokowi based on Saussure’s concept and how semiotical
communication can be realized in the presidential candidate debate. This research
used descriptive qualitative method. This technique was carried out in analyzing
data by Miles and Huberman with the steps were data reduction, data display, and
drawing conclusion. The sources of data were obtained from the video which has
been published on youtube. The findings of this research showed there were 14
semiotical communication sign that included two types of Saussure’s concept
(signifier and signified) in the presidential candidate debate which had their
meanings and semiotical communication which is realized by Prabowo and
Jokowi can be seen from various aspects, included: emotions category,
appreciation of opponents, gesture, and rhetoric category
