Abstract:
This research aims to describe the types, processes, and the reasons of using
maxim by fabric sellers in verbal offers occurred in Pasar Central Medan. The
data of the research were in the form of utterances conveyed by the fabric sellers
in Pasar Central Medan. Those were recorded and then trancripted to be analyzed.
The data analysis was conducted by applying the stages proposed by Ary et al
(2010) including coding data, data reduction, data display, and drawning
conlusion or interpretation. It was qualitative study focusing on naturalistic
design. The findings show that there were four types of maxim used by fabric
sellers in offering their goods in Pasar Central Medan. Next, there were only two
processes of maxim applied and only one reason of using maxim realized. In
conclusion, all types of maxim proposed by Grice (1996) matched with this study,
meanwhile the theory about processes of maxim (Thomas, 1995) and reason of
using maxim (Grice, 1996) were not in line with this study
