A Discourse Analysis on The Road Traffic Banners of Medan Resort Police Unit

Abstract

This study aims to analyze the road traffic banners of police unit. This research was conducted used of qualitative research. The source of data in this study was obtained from the traffic banners scattered of Police unit, which was in a form of banner consisting of information about terrafic regualtion such as poster, sign posters and banners. The subject of this research, the researcher used the banners installed in the streets. There were 12 banners as the data of this study which contained microstructure elements. In this study, This model of analytical discourse analysis used a model developed by Teun A Van Dijk focused on the microtextual aspects, including semantic elements, lexicon, and rhetoric. In this research, the researcher uses the method of documentation. The data was analyzed through qualitative analysis. The activities of qualitative analysis consisted of data collection, data reduction, data display, data conclusion/verification. From 12 banners provided, all of them contained information that appealed,motivated,and educated the riders regarding traffic rules. These police banner used informal languages that were developing among the community in order to attract the readers’ attention when crossing the highway. In these 12 banners, there were 4 banners appealing the readers to use helmet, 1 banner informing the riders not to overtake on sharp turns, 1 banner informing safety first, 2 banners containing eid homecoming, 4 banners containing the impact of road accidents