Diction and Sentence Structure

Abstract

This study is about Diction and Sentence Structure in Advertisement. This study tries to analyze the diction and structure of sentences used in advertising baby products and provides telecommunications on television. The research subjects were advertisement for baby products (advertising bubur promina, SGM Presinutri, SUN Red Rice, Sweety Gold, Milna Porridge, Switzal Baby Bath, My Baby Telon Oil, My Baby Powder, Molto Pure, Mamy Pokko Mini S Pants, Johnson Baby Powder and Nestle Cerelac Porridge) and telecommunications providers (Telkomsel, Xl and Smartfren). Objects of diction and compilation of sentences related to advertisement of baby products aired on national television (RCTI, SCTV, Indosiar, MNC TV, Trans TV, Trans 7). Data on television commercials is obtained by downloading the advertisement for the baby products from the youtube.com site. The method or technique of this research is qualitative and the type of data of this research is descriptive. The results of this study indicate that there are types in diction, namely denotations, connotations, general and utterances in the advertisements studied and there are 48 sentence structures in advertisements that include 15 simple sentences, 15 compound sentences, 10 complex sentences and 8 compound sentence