Multimodal Analysis in Covid-19 Advertisement from Minister of Health

Abstract

This research discuss about multimodal analysis in covid-19 advertisement. The objectives of this study are to find out the visual element and ideational function of covid-19 advertisement in multimodal, to analyze the linguistic and visual element that represent in the messages. The research employed a qualitative methods. The data were taken from YouTube and then screenshot becomes five images. This research uses Halliday theory to identify linguistic function while to identify visual element use (GSP) by Cheong. The result showed that there are Visual and Linguistic element in covid-19 advertisement that represent process of GSP. Namely Leads 5, Display 1, Primary Announcements 5, Secondary Announcements 5, Call and Visit 1, Tag 1, enhancer 1. Linguistic of ideational function consist of Material Process 11, Actors 6, Circumstances 3, Location 1, Goals 10.