Abstract:
This research discuss about multimodal analysis in covid-19 advertisement. The
objectives of this study are to find out the visual element and ideational function
of covid-19 advertisement in multimodal, to analyze the linguistic and visual
element that represent in the messages. The research employed a qualitative
methods. The data were taken from YouTube and then screenshot becomes five
images. This research uses Halliday theory to identify linguistic function while to
identify visual element use (GSP) by Cheong. The result showed that there are
Visual and Linguistic element in covid-19 advertisement that represent process of
GSP. Namely Leads 5, Display 1, Primary Announcements 5, Secondary
Announcements 5, Call and Visit 1, Tag 1, enhancer 1. Linguistic of ideational
function consist of Material Process 11, Actors 6, Circumstances 3, Location 1,
Goals 10.
