Abstract:
This study deals with Locutionary Acts find in fashion magazine’s Script. The
objectives of this research were to find out the meaning and effect of Locutionary
Acts. This study was conducted by applying descriptive qualitative method. The
data were derived from Bazaar Harper’s Magazine edition July 2007 and online
time magazine. After the find of the utterances meaning in the magazine. Then the
writer found the effect of the researcher. the effect based on the Bazaar Harper’s
Magazine edition July 2007 and online time magazine the audience can to known
the effect of the locutionary act of fashion advertisement. therefore the audience
action the fashion based on the magazine. This showed the magazine can help the
audience to know more of the advertisement especially in fashion.
