Communication Strategies Used by Tourist Guides at Bukit Lawang

Abstract

This study deals with the communication strategies used by tourist guides at Bukit Lawang. It was aimed to investigate types of communication strategies and to investigate the way of communication strategies used by tourist guides at Bukit Lawang. This study was conducted by applying a qualitative research design. The sources of the data were the selected three tourist guides in Bukit Lawang. The instrument in this study were observation sheet, filed notes, and interview. Data were analyzed using descriptive analysis technique, by describing types of communication strategies and the process communication strategies used by tourist guides at Bukit Lawang. Based on the analysis of data, there were 37 utterances which contained communication strategies. There were 5 (13.5% ) for avoidance or reduction strategies, 19 (51.3% ) achievement or compensatory strategies, 2 (5.5% ) stalling or time-gaining strategies, 5 (13.5% ) self-monitoring strategies, 6 (16.2% ) interactional strategies. The process communication strategies used by tourist guide occur during the communication with foreign tourist. In the conversation did not always go as smoothly as we think. In fact communication strategies had been applied by tourist guides eventhough they did not know about the theory behind it