Abstract:
This study deals with the communication strategies used by tourist guides at Bukit
Lawang. It was aimed to investigate types of communication strategies and to
investigate the way of communication strategies used by tourist guides at Bukit
Lawang. This study was conducted by applying a qualitative research design. The
sources of the data were the selected three tourist guides in Bukit Lawang. The
instrument in this study were observation sheet, filed notes, and interview. Data
were analyzed using descriptive analysis technique, by describing
types of
communication strategies and the process communication strategies used by
tourist guides at Bukit Lawang. Based on the analysis of data, there were 37
utterances which contained communication strategies. There were 5
(13.5%
) for
avoidance or reduction strategies, 19
(51.3%
) achievement or compensatory
strategies, 2
(5.5%
) stalling or time-gaining strategies, 5
(13.5%
) self-monitoring
strategies, 6
(16.2%
) interactional strategies. The process communication
strategies used by tourist guide occur during the communication with foreign
tourist. In the conversation did not always go as smoothly as we think. In fact
communication strategies had been applied by tourist guides eventhough they did
not know about the theory behind it
