Abstract:
This study deals with speech style used by broadcasters at UMSU MRadio.
It was aimed at investigating the kinds of speech style, and the most
dominant of speech style used by broadcasters at UMSU M-Radio. This study was
conducted by using descriptive qualitative research. The subjects of data were
three broadcasters which led Soulmate by request program (10.00-12.00), Music
request online (15.00-17.00), and Music request Band Medan (21.00-22.00). The
instrument in this study was video recording. Data were analyzed using
descriptive analysis technique, by describing the kinds of speech style, and the
dominantly of speech style. The result showed that there were3 concepts speech
style used by broadcasters at UMSU M-radio on Request program, namely: formal
style, consultative style, and casual style. It consist of 7 (18.91%) for formal style,
14 (37.84%) for consultative style, and 16 (43.25%) for casual style. It can be
concluded that casual style dominantly was used by the broadcaster in
communications to listener which aimed to maintain relationship among them and
to make no gap between broadcaster and listener
