Abstract:
The study dealt with the use of linguistic forms in Conversation between sellers
and buyers in traditional market. The researcher analyzed nine linguistic forms
based on Robin Lakoff’s theory. There are Lexical Hedges and Fillers, Tag
Questions, Super Polite Forms, Adjectives, Avoidance of strong swear words,
Precise Color terms, Vernacular Forms, Emphatic Stress and Hypercorrect
Grammar. The data of the research were the conversation between sellers and
buyers in traditional market on bargaining price. The data of the study analyzed
by applying descriptive qualitative. The finding showed that only 6 out of
linguistic form that existed in conversation between seller and buyer. They were
Lexical Hedges and Fillers were 20.63%, Tag question were 9.52 %, Super polite
forms were 1.58%, Precise Color Terms 47.65%, Adjectives were 19.04 % and.
Avoidance of strong swear words were 1.58%. The dominant linguistic forms is
Precise Color Terms with total number 30 (for both gender) or 47.65%.