Abstract:
This study concerned with the analysis of stylistic in English advertisement.
The objectives of this study were to describe the kinds of stylistic used in English
advertisement and to determine the dominant kinds of stylistic in English
advertisement. Descriptive qualitative method was applied to analyze the data.The
data in this study was taken from advertisements of Prestige magazine issued in
August 2017. The data consisted of fifteen advertisements. Theresult showed that
there were seventypes of Stylistic found in advertisement, they are personification,
symbolism, hyperbole, alliteration, rhyme, assonance, and onomatopoeia.Stylistic
that are the most frequently used in Prestige magazine is Alliteration and Hyperbole.
All these stylistic marks are effective methods to build a stylistic link in
advertisements. However, the application of the techniques can result in vividness,
humor, and uniqueness and thus, advertisements attract readers’ attention easily