Abstract:
This study deals with Semiotic Analysis of Ruang Guru Application
Advertisement. . The objectives of this research were to find out the types of
semiotic sign and the interpretation of signs used by Ruang Guru Application in
the online posters advertisement. In this research used descriptive qualitative
methods. 5 online posters advertisement were taken in the poster of Ruang Guru
Application. In collecting the data, all posters were taken by searching through the
international network services to get words, pictures, symbols that coded semiotic
signs in Ruang Guru Poster. The steps of collecting the data were searching the
posters, selecting the posters, classifying semiotic signs in the posters were
chosen, and collecting all the signs in 5 posters. This research was suggested for
the future researchers who want to conduct the research about semiotic signs.
Moreover, the students of English Department were recommended to read this
research to comprehend and improve the knowledge about semiotics. All semiotic
signs were analyzed based on type of semiotics proposed by Charles Sanders
Peirce, such as Icon, Index and Symbol. After analyzing the data, 49 types of
semiotic signs are found. There were 11 Icons, 14 Indexes and 25 Symbols in the
5 poster advertisement of Ruang Guru Application.
