Abstract:
This study aims to analyze the road traffic banners of police unit. This research
was conducted used of qualitative research. The source of data in this study was
obtained from the traffic banners scattered of Police unit, which was in a form of
banner consisting of information about terrafic regualtion such as poster, sign
posters and banners. The subject of this research, the researcher used the banners
installed in the streets. There were 12 banners as the data of this study which
contained microstructure elements. In this study, This model of analytical
discourse analysis used a model developed by Teun A Van Dijk focused on the
microtextual aspects, including semantic elements, lexicon, and rhetoric. In this
research, the researcher uses the method of documentation. The data was analyzed
through qualitative analysis. The activities of qualitative analysis consisted of data
collection, data reduction, data display, data conclusion/verification. From 12
banners provided, all of them contained information that appealed,motivated,and
educated the riders regarding traffic rules. These police banner used informal
languages that were developing among the community in order to attract the
readers’ attention when crossing the highway. In these 12 banners, there were 4
banners appealing the readers to use helmet, 1 banner informing the riders not to
overtake on sharp turns, 1 banner informing safety first, 2 banners containing eid
homecoming, 4 banners containing the impact of road accidents
