Abstract:
The purpose of this research is (1) To find out the types of connotative meaning
used in the Bruno Mars's Song Lyrics of Doo-Wops & Hooligans Album and the
meaning of them, (2) To explain clearly how the types of connotative meanings
used in Bruno Mars' song lyrics in Doo-Wops & Hooligans Album, (3) To
describe and conclude the types of connotative meaning dominantly appeared in
the Bruno Mars's Song Lyrics of Doo-Wops & Hooligans Album. This research
uses content analysis to examine the connotative meaning of Bruno Mars' song
lyrics in the Doo-Wops & Hooligans album. This research was conducted in
order to find out and to describe the types connotative meaning on Bruno Mars’s
song lyrics Doo - Woops & Hooligans Album. The result can be concluded that
there are 20 data of Connotative meaning divided into three types: Positive
Connotative has 8 data or 49%, Negative Connotative has 8 data or 43%, and
Neutral Connotative has 4 data or 8%. So, from all the information above, it can
be concluded that the connotative meaning used in the lyrics of Bruno Mars'
album "Doo-Wops & Hooligans" has a dominant positive meaning.