A MAPPING OF LANGUAGE POLICY IN THE LINGUISTIC LANDSCAPE OF MEDAN: CHALLENGES AND OPPORTUNITIES ANALYSIS

Abstract

This study discusses A Mapping of Language Policy in the Linguistic Landscape of Medan; Challenges and Opportunities Analysis. This research was conducted with the aimed to investigate the realization of language policy which refer to PERDA No.8 2017, to investigate proportion of language use in linguistic landscape in Medan and to investigate the challenges and opportunities in implementing PERDA No.8 2017. Descriptive qualitative method was conducted for analysing the data, the data were focused on linguistic landscape in public spaces in Medan as much 105 data and it was consisted of monolingual 87 data (82.86%), bilingual 17 data (16.19%), and multilingual 1 data (0.95%). The challenges in implementing PERDA No.8 2017 are the Bahasa Indonesia may not be considered to have a high selling value and Indonesians don't really respect their own language. The opportunities in implementing PERDA No.8 2017 a government agency continues to promote the use of this regional regulation by holding counselling, and Wajah Bahasa contests.