Abstract:
This research was focused on analyzing impoliteness in the E-News social media
comment section. Internet users frequently did not realize the impolite utterance they
used. This study deals with qualitative method which aims to investigate impoliteness
strategies based on Culpeper’s theory. It examine what impoliteness strategies that
stated by internet users in the comment section of E-News Instagram account. The
data were taken from the comment section of CNN related to political issues. There
were 5 impoliteness strategies found in social media users in E-News social media
comment section, namely bald on record impoliteness, positive impoliteness, negative
impoliteness, sarcasm or mock politeness and withholds politeness. Positive
impoliteness was the highest strategy realized by internet users in E-News social
media comment section. Meanwhile, the factors for using impoliteness in E-News
social media comment section are disagreement, anger, frustration, disappointment
and lack of trust, seeking change/betterment, emotional, relief/happy, and dishonesty.
