A MULTIMODAL ANALYSIS OF INDONESIAN HERB ADVERTISEMENT

dc.contributor.author	ARFAH
dc.date.accessioned	2022-10-24T02:36:54Z
dc.date.available	2022-10-24T02:36:54Z
dc.date.issued	2022-10-24
dc.identifier.uri	http://repository.umsu.ac.id/handle/123456789/18847
dc.description.abstract	This research discuss about multimodal analysis in herb advertisement. The objectives of this study are to analyse the representational meaning of herb advertisement, to describe the generic structure potential that represent in the messages. The research employed a qualitative methods. The data were taken from YouTube and then screenshot becomes five images. This research uses Halliday theory to identify linguistic function while to identify visual element use (GSP) by Cheong and representational meaning by Kress and Van Leeuwen. The result showed that there are visual element in herb advertisement that represent process of GSP. Namely Leads 3, Display 3 and Emblem 5. Representational Meaning consist of Information Value 3, Framing 1 and Salience 1.	en_US
dc.subject	Advertisement	en_US
dc.subject	Multimodal	en_US
dc.subject	Representational Meaning	en_US
dc.subject	Visual Element	en_US
dc.title	A MULTIMODAL ANALYSIS OF INDONESIAN HERB ADVERTISEMENT	en_US
dc.type	Thesis	en_US