Abstract:
This research discuss about multimodal analysis in herb advertisement. The
objectives of this study are to analyse the representational meaning of herb
advertisement, to describe the generic structure potential that represent in the
messages. The research employed a qualitative methods. The data were taken from
YouTube and then screenshot becomes five images. This research uses Halliday
theory to identify linguistic function while to identify visual element use (GSP) by
Cheong and representational meaning by Kress and Van Leeuwen. The result showed
that there are visual element in herb advertisement that represent process of GSP.
Namely Leads 3, Display 3 and Emblem 5. Representational Meaning consist of
Information Value 3, Framing 1 and Salience 1.
