Abstract:
This research deal with language styles in the environmental slogan. It is focused
on the rhetorical and figurative styles. The objectives of this study are to find out
the kind of language style, the most dominant type of language style and to find
out the difficulty to understand of language style in the environmental slogan. The
research employed descriptive qualitative methods. The data were taken from
social media, internet and some correspondents. This research used Gorys keraf
theory based on rhetoric and figurative style to identify language styles in the
environmental slogan. The result showed that are several types of style, namely
rhetorical and figurative styles. The rhetorical styles are: assonance 4%,
asindenton 3%, interruption 10%, polysindenton 1%, repetition 23%, and
tautology 1%. The figurative styles are: allegory 40%, alliteration 3%, simile 4%,
metonymy 6%, personification 1%. The most dominant type of language style
used in the environmental slogans is the allegory 40%. The data taken from
respondents showed that people are difficult to understand the meaning of
language styles used in the environmental slogan the types of 1. The assonance
style, 2. The personification style, and 3. The metonymy style.