Abstract:
The objectives of this research was to identify and describe the types of diction
used in Analisa newspaper, especially in the advertisement of goods and services.
Descriptive qualitative research way applied to document and note the data. The
collected data were analyzed one by one. The data analysis stage consisted of
identification, classification, and interpretation. The of the data source of this
research was from 10 advertisements in December 13th 2019 edition, 10
advertisements in the February 21
st 2020 edition, 10 advertisements in the
February 25th 2020 edition with the total number of advertisements was 30
advertisements. The results in this research found diction based on denotative
meaning 17 pieces while connotative meaning was 13 pieces, based on the lexical
was 8 synonyms, 6 was antonyms, 7 was polysemy, 9 was hypernym and
hyponym. The dominant diction used in this newspaper was hypernym and
hyponym diction because it described in detail an advertisement to be conveyed to
the readers.
