Locutionary Act of Fashion Advertisement

Abstract

This study deals with Locutionary Acts find in fashion magazine’s Script. The objectives of this research were to find out the meaning and effect of Locutionary Acts. This study was conducted by applying descriptive qualitative method. The data were derived from Bazaar Harper’s Magazine edition July 2007 and online time magazine. After the find of the utterances meaning in the magazine. Then the writer found the effect of the researcher. the effect based on the Bazaar Harper’s Magazine edition July 2007 and online time magazine the audience can to known the effect of the locutionary act of fashion advertisement. therefore the audience action the fashion based on the magazine. This showed the magazine can help the audience to know more of the advertisement especially in fashion.