Speech Style Used by Radio Broadcaster Request Time Program at UMSU M-Radio

Abstract

This study deals with speech style used by broadcasters at UMSU MRadio.

It was aimed at investigating the kinds of speech style, and the most dominant of speech style used by broadcasters at UMSU M-Radio. This study was conducted by using descriptive qualitative research. The subjects of data were three broadcasters which led Soulmate by request program (10.00-12.00), Music request online (15.00-17.00), and Music request Band Medan (21.00-22.00). The instrument in this study was video recording. Data were analyzed using descriptive analysis technique, by describing the kinds of speech style, and the dominantly of speech style. The result showed that there were3 concepts speech style used by broadcasters at UMSU M-radio on Request program, namely: formal style, consultative style, and casual style. It consist of 7 (18.91%) for formal style, 14 (37.84%) for consultative style, and 16 (43.25%) for casual style. It can be concluded that casual style dominantly was used by the broadcaster in communications to listener which aimed to maintain relationship among them and to make no gap between broadcaster and listener