Stylistic in English Advertisements

Abstract

This study concerned with the analysis of stylistic in English advertisement. The objectives of this study were to describe the kinds of stylistic used in English advertisement and to determine the dominant kinds of stylistic in English advertisement. Descriptive qualitative method was applied to analyze the data.The data in this study was taken from advertisements of Prestige magazine issued in August 2017. The data consisted of fifteen advertisements. Theresult showed that there were seventypes of Stylistic found in advertisement, they are personification, symbolism, hyperbole, alliteration, rhyme, assonance, and onomatopoeia.Stylistic that are the most frequently used in Prestige magazine is Alliteration and Hyperbole. All these stylistic marks are effective methods to build a stylistic link in advertisements. However, the application of the techniques can result in vividness, humor, and uniqueness and thus, advertisements attract readers’ attention easily