Figurative Language Analysis Of KPU’s Slogan In Instagram

Abstract

This study deals with Figurative Language of KPU’s slogan. It was aimed at analyzing the types of figurative language and the semantics meaning contain in KPU’s slogan. This study was conducted by using descriptive qualitative research. The results of the data show that there were 14 slogans contain figurative language in KPU’S slogan in instagram. There were 20 types of figurative language, there are 1 Repetition, 4 alliteration, 1 elipsis, 3 assonance, 1 synecdoche, 4 personification, 5 hyperbole, 1 metaphor and each semantic meaning contained in the slogan. Hyperbole was one types of figurative language most found in this research. Because, by exaggerating it was make the reader feel interested in participating in the general elections. Aside from that found figurative language functions used in the KPU’S slogan in google is to attract the reader’s attention.