HOW EMOJI AS A TOOL FOR DIGITAL COMMUNICATION AFFIRM MEANING IN ONLINE INTERACTIONS: A SOCIAL SEMIOTICS

Abstract

This study aims to find out the semiotic meaning of emojis used in WhatsApp communication and the emotions felt by users when using these emojis. The research data were obtained through screenshots of WhatsApp conversations of 4th semester English education students and through interviews with them. Data collection methods used observation, documentation by collecting screenshots of WhatsApp conversations, and interviews for data analysis using Charles Sanders Peirce's semiotic trichotomy theory (sign, object, and interpretant). The research findings show that as many as 16 facial emojis are used to express various emotions, both positive and negative. The right use of emoji can help in conveying the meaning of the message clearly and strengthen the relationship between users. However, indiscriminate use of emojis can change the meaning and cause conflict or tension in communication that has the potential to damage existing relationships. Therefore, it is important to use emoji wisely and pay attention to the context of communication.