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Universitas Muhammadiyah Sumatera Utara
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Issue Date
Title
Author(s)
2019-09
Pengaruh Brand Attitude Dan Brand Trust Terhadap Keputusan Pembelian Produk Kosmetik Berlabel Halal
Khairani
2023-11-21
PENGARUH BRAND IMAGE, BRAND TRUST, DAN PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK GARNIER FACIAL WASH (STUDI KASUS PADA MAHASISWA PERGURUAN TINGGI SWASTA KOTA MEDAN)
PRADANA, HENSYAH SURYA
2023-11-22
PENGARUH PERCEIVED VALUE DAN BRAND TRUST TERHADAP BRAND LOYALTY DENGAN BRAND EXPERIENCE SEBAGAI VARIABEL MEDIASI PADA PRODUK SHOPEE
FAHIRA, DHEA LUTHFIAH
2024-05-16
Pengaruh Electronic Word Of Mouth Dan Brand Image Terhadap Brand Trust Dengan Buying Interest Sebagai Variable Intervening Pada Produk Smartphone I Phone (Studi Pada Mahasiswa Kota Medan)
Walad, M. Muzakir
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Author
1
FAHIRA, DHEA LUTHFIAH
1
Khairani
1
PRADANA, HENSYAH SURYA
1
Walad, M. Muzakir
Subject
1
Brand Attitude
1
Brand Image
1
Buying Interest
1
Electronic Word Of Mouth
1
Keputusan Pembelian
1
Perceived Value
1
Product Quality
Date issued
2
2023
1
2019
1
2024
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4
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