A Study Of Linguistic Landscape In Medan

Abstract

This research deals with the study of linguistic landscape in one of the biggest Mall in Medan named Manhattan Times Square with using Cenoz and Gorter’s theory which was mainly aimed to investigate the dominant language that used on linguistic landscape in Manhattan Times Square, to investigate the realization of linguistic items and to describe the reasons of the linguistic item displayed in Manhattan Times Square. Descriptive qualitative method was conducted for analyzing the data, the data were focused on linguistic items in Manhattan Times Square includes indoor and outdoor of the areas as much 150 signs and it was consisted of monolingual, bilingual, multilingual and symbol. There were 58 signs used in English-only which obligated as the dominant language used in it, 39 signs in Bahasa Indonesia-only, 43 signs in Bahasa Indonesia-English, 4 signs used in Bahasa Indonesia-English-Foreign languages and 6 signs in symbol. The reasons of those linguistic items displayed caused to adjust the time, caused English as international language, to facilitate local and international visitors, and to attract the visitors.