Hyperbolic Expression in SCTV Slogan Advertisement

Abstract

This study deals with the analysis of hyperbolic expression in SCTV slogan advertisement. The objective of this study was to find out the form used in SCTV slogan advertisement and the function used in it. The source of data was taken from SCTV 2017. This study conducted by using descriptive qualitative method.Thus, in doing this research, library research was applied in analyzing the data. The data collection were analyzed based on two types of hyperbole. They were overstatement of number and quality and impossible description. Identyfying the form of hyperbole and the function of hyperbolic expression. The data are language expression in the form word, phrases and sentence in SCTV slogan advertisement. The result of this study shows that slogan advertisement in SCTV use hyperbolic style in delivering their message. The most common hyperbolic form in SCTV slogan advertisement is phrasal form. The function of using hyperbolic style is to make the adertisement more attractive, therefore the cutomers will have hight interes in buying the products. By understanding and categorizing the types of the form hyperbole and the function using hyperbolic style the readers are able to use hyperbolic expression accurately.