Improving Students’ Achievement In Writing Advertisement Through Modeling The Way Strategy

Abstract

The research was aimed to investigate the improvement on the students’ achievement in writing advertisement through Modeling the Way strategy. This study was applied through Classroom Action Research (CAR). Descriptive qualitative and quantitative design were applied to do the reseach. The subject of this research was all students in XI that consisted of 33 students. There were two finding of data collected in this research, namely quantitative and qualitative data. The quantitative data were taken from the students’scores, while the qualitative ones from the observation of students’ activity and teacher’s performence in learning process. Those data were analyzed quantitavely and qualitatively. The research finding showed that there was improvement of students’ score applying Modeling The Way Strategy. In Pre-test, the mean score was 19.90 (59.37% of students got score 80 or more). In the first cycle test, the mean of students’ score was 27.85 (84.74% of students got score 80 or more), and the second cycle test, the mean score was 35.34 (90.64% of students got score 80 or more). It was also found that the students’ activities and teacher’s performance increased. The average percentage of students’ activity in the learning process was 48,75% in the first cycle and increased to 80% in the second cycle. While, the teacher’s activity in learning had improved well with average percentage of 85.30% in the first cycle and 58.60% in second cycle. In conclution, the students’ achievement in writing advertisement increased after applying Modeling the Way Strategy