Speech Function Analysis on Smartphone Product Advertisements Official Introduction on YouTube

Abstract

The study was about Speech Function Analysis on Smartphone Product Advertisements Official Introduction on YouTube (SPAY). The aim of the study were to describe and to investigate the use of speech function on SPAY based on types of speech function by Halliday. The method of the research was descriptive qualitative method. The result of the study showed that from those five videos there were 138 utterences of speech function in SPAY. The types of speech function occured in SPAY consist of 81 statement, 3 question, 39 offer and 15 command. Based on the amount of the dominant type used of speech function on SPAY was statement. Statement were used by declarative (Subject^Finite). Question were used by interrogative (Finite^Subject). Offer coded by anyone of the three (declarative, interrogative, imperrative). Command were used by imperrative (Finite^Subject).