Please use this identifier to cite or link to this item: http://localhost:8080/handle/123456789/28748
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dc.contributor.authorHazim, Din Luthfi-
dc.date.accessioned2025-10-02T04:01:08Z-
dc.date.available2025-10-02T04:01:08Z-
dc.date.issued2025-08-28-
dc.identifier.urihttp://localhost:8080/handle/123456789/28748-
dc.description.abstractThis study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Social Media Marketing on the Interest in Becoming a Customer with Brand Image as an intervening variable at PT Bank Muamalat KCP Iskandarmuda. This research uses a quantitative approach with an associative type. Data was collected through questionnaires distributed to 45 respondents aged 25–50 years. The data analysis technique used was Structural Equation Modeling (SEM) based on Partial Least Square (SmartPLS). The results indicate that both eWOM and social media marketing significantly influence the interest in becoming a customer, directly and indirectly through brand image. These findings are expected to serve as input for PT Bank Muamalat in developing effective digital marketing strategies.en_US
dc.publisherUMSUen_US
dc.subjecteWOMen_US
dc.subjectPemasaran Media Sosialen_US
dc.subjectBrand Imageen_US
dc.subjectMinat Menjadi Nasabahen_US
dc.titlePENGARUH ELEKTRONIC WORD OF MOUTH DAN PEMASARAN MEDIA SOSIAL TERHADAP MINAT MENJADI NASABAH DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA PT BANK MUAMALATen_US
dc.typeThesisen_US
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