SEMIOTIC ANALYSIS IN THE MUSIC VIDEO (MV) OF BANGTAN SONYEONDAN ALBUM: THE MOST BEAUTIFUL MOMENT IN LIFE

Abstract

This study investigated the semiotics present in the music video (MV) of the album “The Most Beautiful Moment in Life” by Bangtan Sonyeondan (BTS). This study used a descriptive qualitative approach to analyze the data. This research applies Roland Barthes’ semiotic theory to identify sign elements, such as signifier and signified, and the interpretation of meaning through denotation and connotation found in the MV. Three music videos from the album, specifically “I Need U,” “Run,” and “Epilogue: Young Forever.” The study used the YouTube platform and BTS’ official website as primary data sources. The research shows that the visual elements in the music videos contain deep symbolism that reflects complex emotional and psychological experiences. The sign elements in this music video consistently employ visual symbolism to communicate profound emotional themes, including grief, loss, struggle, friendship, and self-discovery. Every interpretation in the music video carries a decisive connotative significance that enhances the comprehension of the message BTS aims to communicate. It symbolically represents the life journey and emotional development of the BTS members about the experiences of contemporary youths. This study aims to enhance our comprehension of how music videos can effectively communicate complex symbolic messages through the application of semiotic analysis.