LINGUISTIC LANDSCAPE IN MEDAN SHOPPING MALL

Abstract

This research is related to the study of the linguistic landscape at one of the largestmalls in Medan, namely Delipark, using the theory of Cenoz and Gorter which aimsto study the dominant language used in the signs in Delipark, analyze thecharacteristics of the linguistic landscape, and explain the reasons why linguisticitems are displayed in delipark. Data was analyzed using qualitative andquantitative methods. Qualitative is done because the research data comes fromobservation and quantitative is done to calculate the percentage of data. The data isfocused on linguistic items in the delipark which includes indoor and outdoor areas.To complete the data, researcher have conducted interviews with visitors to theDelipark. Researcher have found 133 data consisting of monolingual, bilingual andmultilingual signs. There are 76 signs that are monolingual or only use onelanguage, namely English which makes English as the dominant language used onthe signs in Delipark, 25 signs in Indonesian, 17 signs in Indonesian - English, and2 signs in Indonesian - English - foreign language. And based on interviewsconducted, it was found that the reason these linguistic items were displayed wasto become a source of information, provide facilities for local and internationalvisitors, and English is used because it is a universal language used by everyone inthe world.