Analisis Pemasaran Ubi Kayu Rakyat

Abstract

The purpose of this study is to find out the marketing channel (production of the flow of goods from producers to consumers). To find out the marketing margin share in the research area. To find out the efficiency of marketing in the research area. The method used in this research is census method. According to Sugiyono (2010) if the population is relatively small less than 100 then all members of the population are used as samples. The marketing channels in the research area are 3 marketing channel patterns, namely: Marketing Channel I: Farmers umpul Collectors agang Factories, Marketing Channels II: Farmers Wholesalers agang Factories. Based on the results of the study, the marketing channel I has a total marketing cost of Rp. 105 / kg, the total marketing profit is Rp. 110 / kg and the marketing margin is Rp. 215 / kg. For marketing channel II the total marketing cost is Rp. 100 / kg, the total marketing profit is Rp. 100 / kg and the marketing margin is Rp. 200 / kg. In channel III the total marketing cost is Rp. 70 / kg, the total marketing profit is Rp. 170 / kg marketing margin of Rp. 240 / kg. The conclusion is that the marketing channel II shows a marketing channel that is more economically efficient because the value of the marketing margin is higher than the marketing margin in the marketing channel I and marketing channel III