Research Repository

An Analysis of Persuasive Strategies Used in Slogan Woman Cosmetic Products “Safi” Advertisement On Instagram

Show simple item record

dc.contributor.author Agustina, Rahmanita
dc.date.accessioned 2021-12-01T05:47:08Z
dc.date.available 2021-12-01T05:47:08Z
dc.date.issued 2021-10-09
dc.identifier.uri http://repository.umsu.ac.id/handle/123456789/16631
dc.description.abstract This research investigates about the persuasive strategies used in slogan woman cosmetic products “Safi” advertisement on Instagram. Making use of slogan in advertisement has increased so considerably that a large proportion of today’s advertisements. The objectives of this research to find out the type of persuasive strategies and the way to persuade consumers used in slogan advertisement of Safi cosmetic products. This research used qualitative method. The researcher uses Keraf (2007:124) about the types of persuasive strategies and Aristotle (1954) theory about the way to persuade consumers. In this research, the researcher used 22 data of slogan advertisement from Safi official account on Instagram. Based on the data analysis, the researcher found that there are five types of persuasive strategies used in this research, they are rationalization (9 data), identification (4 data), suggestion (5 data), conformity (11 data) and compensation ( 8 data). And the way to persuade consumers , they are ethos (11 data), pathos(2 data) and logos (9 data). Persuasive strategies must be used in slogan woman cosmetic products because the persuasive strategies have a meaning to influence the mind, manner or opinion of someone with some reason and evidence en_US
dc.subject Persuasive Strategies en_US
dc.subject Slogan en_US
dc.subject Safi en_US
dc.subject Advertisement en_US
dc.title An Analysis of Persuasive Strategies Used in Slogan Woman Cosmetic Products “Safi” Advertisement On Instagram en_US
dc.type Thesis en_US


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search DSpace


Browse

My Account