Semiotic Meaning in Wardah Advertisement".Skripsi. English Education Program Faculty of Teacher Training and Education

Abstract

This study deals with Semiotic Meaning in Wardah Advertisement. The objectives of this study was to determine the types of semiotic signs and the meaning of the types of signs in the Wardah Advertisement poster. The researcher uses descriptive qualitative design method by applying the design of descriptive phenomena related to life in the daily life. It took 5 posters contained in the Wardah Advertisement. In collecting data, it took Wardah posters from Wardah's Instagram account which contained photos, word, and symbols containing semiotic signs. The steps in collecting data were, searching the posters, selecting posters, classifying posters and collecting all the signs contained in the 5 posters. It is recommended to all English Education students to make this research to expand knowledge about Semiotics. Likewise for future researchers to make research on Semiotics as a reference material for researching studies related to Semiotics. All Semiotic signs in this study were analyzed based on the theory of Charles Sanders Pierce who divided the types of signs into three, namely Icon, Index, and Symbol. After analyzing the data, it was found 44 the types of sign on the Wardah Advertisement poster. There were 12 Iconics, 8 Indexis, and 24 Symbolics on the Wardah Advertisement poster.