dc.description.abstract |
This research deals with the speech function of the cigarettes' slogan. The aims of
this research was to find out the type of speech function used and which most the
dominant type of speech function appeared in the cigarette slogan. This research
used a descriptive qualitative research. The data was taken from the internet with
a total of 50 data then analyzed using the Miles and Huberman theory including
data reduction, data display, conclusion drawing and verification. It was found
that there are four types of speech functions found in this study, namely statement,
question, offer, and command. The data showed that two of the four types of
speech functions are found, namely statements with the appearance number 43
and command 7. So, it can be seen that the dominantly type of speech function
used in cigarettes' slogan is a statement with 43 slogans. In conclusion, in this
research not all types of speech functions are included in the cigarettes' slogan. |
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