A Discourse Analysis On Slogan Campaign Banners Of Legislative Candidates 2019

Abstract

This research investigates the discourse analysis element on the slogan of legislative candidates. Therefore, it aims to: (1) describe the macro-structure of discourse slogan of legislative candidates, (2) describe the superstructure discourse slogan of legislative candidates, and (3) describe the microstructure of discourse slogan of legislative candidates. This research is qualitative. The results showed that the slogan of legislative candidates in Medan there are five macro-structure of discourse, namely: 1) Request 2) Invitation, 3) Command, 4) Informative, and 5) Persuasive. Description of superstructure discourse on the slogan of legislative candidates in Medan are complete schematic and incomplete. Complete scheme consists of headline, body, and close. While, incomplete scheme falls to headline and body, headline and close. Further, Description of microstructure discourse on the slogan of legislative candidates in Medan is elements of semantics, and syntax.