The Effect Of Information Technology and Quality Service For Customer Satisfaction Bank Syariah Bukopin Medan Branch

Abstract

Service For Customer Satisfaction Bank Syariah Bukopin Medan Branch “. With the supervisor, Dr. azuar Juliandi SE, Sos, M. Si. This study aims to determine the effect of information technology and service quality at Bank Syariah Bukopin Medan Branch and for knowing that bank Syariah Bukopin has a significant role in customer satisfaction Bank Syariah Bukopin Medan Branch . the research methodology used is a quantitative approach. The simple used is a customer of a Syariah Bank Bukopin Medan Branch for e-channel users as many as 50 respondents. Instrument for collecting data uses primary data. The primary is obtained by using a questionnaire or question, for variables information technology 13 items statements and for servive quality variables 10 items statement, and for variable customer satisticfaction 6 items statement, all reliable statement. Data analysis used in this study is multiple linear regression test, determinant test, t test and f test with help SPSS version 22. The results of the research conducted show that technology information and servise quality affect customer satisfaction. Level significant technology of 0.014 is smaller than 0.05. a significant level of service quality is 0.021 smaller than 0.05. from the test of determination it is known that the magnitude of the percentage of the influence of information technology variables and service quality to customer satisfaction variables is 66,6 %. This means that the influence of smaller than 0.05. from determination it is known that the magnitude of the percentage of the influence of information technology variables and service quality to customer satisfaction variables is 66,6 %. This means that the influence of information technology and service quality on satisfaction customer 66,6 % while the remaining 33,4% is influence by variables other