Derogation and Euphemization in Donald Trump Speech: A Critical Discourse Analysis

Abstract

The research is dealt with derogation and euphemization words in the speech script of Donald Trump on Immigration in Phoenix. The purpose of this research is to analyze derogation and euphemization words in the speech script. The population of this research is taken from Donald Trump speech script on Immigration in phoenix. The technique for analyzing the data is done through qualitative analysis. The activities of qualitative analysis consists of data reduction, data display and conclusion drawing/verification (Analysis of Hales and Hubberman in Sugiyono, 2017). From the data analysis, it is acknowledged that the used of derogation and euphemization words in the speech script have explained the dichotomy of negative self-representation and positive selfrepresentation

by using van Dijk’s framework (2004) in politic, ideology and discourse which has been done by Donald Trump. The conclusion of this research is the used of derogation and euphemization words are able to make people feel enthusiast, the chosen words serves the aim of reflecting and expressing the desire ideology and point of view of the speaker. Moreover, the words had the intention to lead to potential effects that the speaker wanted to achieve on the listeners. As stated by (Ferrari, 2007) The concept of nation‘ makes people identify themselves socially, culturally and politically. It is also given that political discourse is intrinsically persuasive and always informs a power relation. Persuasive processes are analyzed to see how certain ideologies are constructed and transmitted. This study shows how the national feelings of the citizens can be touched upon persuasive processes, the selection of right words, phrases and linguistic plays through which the people can be led into patriotism