A Study of Euphemism in CNN

Abstract

The study dealt with the analysis of euphemism in CNN news. The objectives of this study were to investigate the functions and styles of euphemism. This research applied the qualitative study with using content analysis design. The data were collected from the utterances about euphemism used in CNN news. There were fifty data of euphemism. The data collected were analyzed based on Miles and Huberman analysis model including data reduction, data display, and conclusion. The research findings showed that CNN news applied seven functions of euphemism namely to convince, to criticize, to accuse, to question, to curse, to promise, and to apologize. While, there were two functions of euphemism not realized, namely to order and to refuse. It was also found that there were only four styles of euphemism realized in CNN news, namely consultative, formal, casual, and intimate styles. One style of euphemism was not found called as frozen style. In conclusion, not all the functions and styles of euphemism realized in CNN news.